Curzon Cinema has launched an On Demand service to stream new films simultaneously with their cinema releases.
Films, which will focus on independent, art house and world cinema films, stream in High Definition to both the UK and Ireland.
“Curzon On Demand uses the latest technology to deliver a cinema experience in the home or on the move. The site provides greater access to theatrically released films, giving audiences unable to visit cinemas the opportunity to see such films. Curzon On Demand will give people freedom to experience films however and whenever they choose - on their television, mobile phone, laptop, in or out of the home – all in High Definition. Never before has such access been available for lovers of cinema.”
The service launched on 8th December 2010 with Mathieu Amalric’s burlesque comedy On Tour, winner of the Grand Prix at Cannes 2010.
Curzon On Demand will be programmed specifically for the site, in line with their cinema releases. Curzon On Demand also plans to offer films available exclusively online, online premieres and special events such as talent Q&As.
Philip Knatchbull, Chief Executive of Curzon Artificial Eye (owner of the Curzon Cinema chain and the Artificial Eye distributors), commented: “It’s a totally new service that has never been provided before by a UK cinema operator, and we can use the technology to provide our audiences with a whole range of benefits. This really is an exciting opportunity for us to continue to be at the centre of bringing independent film to the widest possible audience by use of the latest technology.”
As well as HD quality picture and sound, all films are available to the customer for 7 days following purchase, allowing the film to be watched several times, at a later date or in stages.
curzoncinemas.com
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